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FSE
June 12, 2025
Why 90% off your clients won't come back
Let’s talk about something nobody wants to admit out loud in the salon world—most of our clients don’t stick around. It’s not personal (well, sometimes it is), but it is something you have control over. In fact, research shows the average salon client only comes back about six times before disappearing into the ether. So if you’ve noticed your books looking a little light lately, or that familiar faces aren’t returning—this might be why. The New Client Syndrome When a new client walks in, we roll out the red carpet. We’re on time, we give them the best chair, we offer drinks, ask questions, listen closely, and genuinely try to impress them. And guess what? It works. They leave feeling great, and you get that glowing feeling of a job well done. But then what happens? By the third or fourth visit, the sparkle fades. Maybe we’re running behind and make them wait. Maybe we cancel last minute, rush through their appointment, or stop giving them that “first-time client” treatment. It’s not always intentional—it’s just human nature. We get comfortable. But here’s the hard truth: your most loyal clients are the ones who need the most attention. Loyalty Is Earned, Not Assumed If a client has been to you six times or more, they’re telling you: “I trust you with my hair. I’ve made you part of my routine.” That’s a big deal. These are the people keeping your business alive. Yet somehow, they often get the least amount of your energy and effort. So next time you see “Sally” on your schedule for the fifth month in a row, resist the urge to mentally check out. Instead, flip the mindset. That’s not “just Sally.” That’s your most valuable relationship in the salon that day. What To Do Differently Here are three simple shifts that can make a big difference: • Treat every repeat like a first-time visit. Greet them with the same energy. Ask how they’ve been. Offer them something. • Honor their time. Be on time. Don’t cancel unless absolutely necessary. • Celebrate them. Thank them. Send a follow-up message. Show appreciation. These little moments compound over time—and that’s how you turn six visits into sixty. Want More Tips Like This? This is exactly the kind of insight you’ll get inside the FSE AI app—your new personal hair education assistant. It pulls from over a decade of video tutorials, podcasts, and lessons from Free Salon Education to help you grow your skills and your business. Let’s stop losing clients at visit six. Let’s build the kind of loyalty that lasts years—not months.
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May 30, 2025
Hairdressers Are OBSESSED With This Sectioning Trick (Say Goodbye to ‘The Hole’!)
Learn how to create a soft, modern razor haircut with perfect sectioning and texture in this step-by-step tutorial. In this video, Matt Beck demonstrates his go-to sectioning strategy that works for all hair types—eliminating the dreaded “hole” behind the ear—and shows how to achieve an airy, lived-in finish using the Evo Razor Pro. You’ll also get a full hands-on review of the Zuvi Halo blow dryer, exploring how its light-powered drying system affects your final style. What you’ll learn: • How to section hair properly for a razor cut • Why this cutting technique creates softer lines and natural movement • The best combs and tension for textured razor cuts • How to avoid split ends when razor cutting • Pros and cons of the Zuvi Halo blow dryer in real salon use This haircut is perfect for anyone looking to elevate their razor skills or explore soft, effortless styles. Whether you’re in hair school or behind the chair, this tutorial breaks it all down. 🔗 Watch more tutorials & join the 7-Day Masterclass at https://freesaloneducation.com
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May 29, 2025
Are you wasting your time?
Prioritize Your Growth | Mindset Shift for Stylists Who Want More In this video, Matt Beck from FreeSalonEducation.com delivers a direct and powerful mindset shift that challenges the way we think about time, priorities, and progress as hairstylists. If you've ever said, “I don’t have time to practice” or “I don’t have time for social media,” this message is for you. You’ll learn: Why replacing “I don’t have time” with “I don’t want to” can uncover what’s really holding you back How to refocus on daily technical practice and find purpose behind the chair Practical motivation for creating time to grow—without sacrificing balance or burning out The difference between building skills and chasing trends, and why one creates lasting success Whether you're early in your career or feeling stuck as a seasoned pro, this mindset reset will help you reframe your goals, shift your habits, and recommit to the craft you love. 👉 Subscribe for more in-depth haircutting tutorials every week!
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May 21, 2025
This 3-Ponytail Haircut Trick Creates Perfect Curtain Bangs + Layers
This quick and effective 3-ponytail cutting method delivers effortless curtain bangs and beautifully layered results. In this tutorial, you'll learn how strategic sectioning and elevation can simplify your workflow while maintaining balance, movement, and shape throughout the haircut. Ideal for stylists looking to master time-saving techniques without compromising on quality. Perfect for modern layered looks on medium to long hair.
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May 19, 2025
Tousled Celebrity Bob Tutorial | Megan Fox x Dixie x Charlize
In this tutorial, we walk you through how to cut a modern, tousled bob inspired by some of the most recognizable celebrity styles—think Megan Fox’s soft texture, Dixie D’Amelio’s edge, and Charlize Theron’s polish. It’s the perfect blend of cool and wearable. Here’s what you’ll learn: How to section for balance and movement Cutting techniques to create soft texture without losing structure Tips for detailing the perimeter to keep it clean but lived-in Easy styling tricks to bring out that effortless, tousled finish How to adapt this cut to different hair types and face shapes Great for stylists looking to master a go-to bob that’s red-carpet inspired but salon-friendly.
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May 18, 2025
Easy Short Haircut | Wispy Pixie Haircut Tutorial
This step-by-step tutorial focuses on creating a soft, wispy pixie cut that’s effortless, feminine, and highly customizable. Learn how to build shape, texture, and movement in short hair while keeping the overall silhouette lightweight and wearable. In this tutorial, you will learn: Sectioning for short cuts to ensure balance and control How to create softness with point cutting and slide techniques Strategies for refining fringe and face-framing details Texturizing methods to avoid bulk and maintain a light, airy feel Styling tips to bring out movement and enhance the cut’s natural flow Ideal for stylists seeking to refine their short haircutting skills with a modern, approachable pixie technique. 👉 Subscribe for more in-depth haircutting tutorials every week!
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