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Business Tips
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July 3, 2025
Stop making me sell retail!
Tired of the pressure to push retail? You’re not alone. In this candid conversation, we unpack the real reasons behind the retail push in salons—and why it doesn’t have to feel like a sales pitch. Whether you’re a stylist frustrated by the sales pressure, a salon owner looking to boost revenue without alienating your team, or a client wondering what’s behind the product recommendations—you’ll get honest, practical insights that benefit everyone. We cover: Why retail matters (and when it doesn’t) How to shift from selling to educating What salon owners can do to create a culture of trust Why clients deserve product recommendations without the pressure This is the video every beauty pro (and client) needs to see.
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June 12, 2025
Why 90% off your clients won't come back
Let’s talk about something nobody wants to admit out loud in the salon world—most of our clients don’t stick around. It’s not personal (well, sometimes it is), but it is something you have control over. In fact, research shows the average salon client only comes back about six times before disappearing into the ether. So if you’ve noticed your books looking a little light lately, or that familiar faces aren’t returning—this might be why. The New Client Syndrome When a new client walks in, we roll out the red carpet. We’re on time, we give them the best chair, we offer drinks, ask questions, listen closely, and genuinely try to impress them. And guess what? It works. They leave feeling great, and you get that glowing feeling of a job well done. But then what happens? By the third or fourth visit, the sparkle fades. Maybe we’re running behind and make them wait. Maybe we cancel last minute, rush through their appointment, or stop giving them that “first-time client” treatment. It’s not always intentional—it’s just human nature. We get comfortable. But here’s the hard truth: your most loyal clients are the ones who need the most attention. Loyalty Is Earned, Not Assumed If a client has been to you six times or more, they’re telling you: “I trust you with my hair. I’ve made you part of my routine.” That’s a big deal. These are the people keeping your business alive. Yet somehow, they often get the least amount of your energy and effort. So next time you see “Sally” on your schedule for the fifth month in a row, resist the urge to mentally check out. Instead, flip the mindset. That’s not “just Sally.” That’s your most valuable relationship in the salon that day. What To Do Differently Here are three simple shifts that can make a big difference: • Treat every repeat like a first-time visit. Greet them with the same energy. Ask how they’ve been. Offer them something. • Honor their time. Be on time. Don’t cancel unless absolutely necessary. • Celebrate them. Thank them. Send a follow-up message. Show appreciation. These little moments compound over time—and that’s how you turn six visits into sixty. Want More Tips Like This? This is exactly the kind of insight you’ll get inside the FSE AI app—your new personal hair education assistant. It pulls from over a decade of video tutorials, podcasts, and lessons from Free Salon Education to help you grow your skills and your business. Let’s stop losing clients at visit six. Let’s build the kind of loyalty that lasts years—not months.
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May 29, 2025
Are you wasting your time?
Prioritize Your Growth | Mindset Shift for Stylists Who Want More In this video, Matt Beck from FreeSalonEducation.com delivers a direct and powerful mindset shift that challenges the way we think about time, priorities, and progress as hairstylists. If you've ever said, “I don’t have time to practice” or “I don’t have time for social media,” this message is for you. You’ll learn: Why replacing “I don’t have time” with “I don’t want to” can uncover what’s really holding you back How to refocus on daily technical practice and find purpose behind the chair Practical motivation for creating time to grow—without sacrificing balance or burning out The difference between building skills and chasing trends, and why one creates lasting success Whether you're early in your career or feeling stuck as a seasoned pro, this mindset reset will help you reframe your goals, shift your habits, and recommit to the craft you love. 👉 Subscribe for more in-depth haircutting tutorials every week!
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September 25, 2024
Understanding The Client Experience
Want to grow your salon business without burning out? In this video, we break down the real client experience drivers that actually move the needle—what matters, what doesn’t, and how to focus on what truly grows your numbers.
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October 25, 2023
Youtube can change your life | It's not too late
Whether you're a stylist, educator, or creative—YouTube is still one of the most powerful platforms to build your brand, share your voice, and create real opportunity. In this video, we break down how starting (or restarting) your channel in today’s landscape can transform your career and open doors you didn’t expect. What you'll learn: Why it’s still the right time to start on YouTube How to grow without going viral Real strategies to turn content into clients, income, and credibility What’s working now in the creator space for professionals 👉 Subscribe for more in-depth haircutting tutorials every week!
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